Also, individual letters in a title that are spaced unevenly (kerning) or widely apart are a similar mistake in poor cover design.Ģ) Overuse of a single font for all text. The title must be treated as single graphic element, not a string of words. When title wording is spread too far apart, it’s usually an attempt to fill up the cover. Me: What are the three (or 5) biggest mistakes you see in covers?
What will separate this book’s cover from it’s competition?. What design style is the best solution for this book? (graphic, freeform, illustrative, typographic, photo of author, or a combination). How is the author’s personality reflected in the design?. Having said this, the questions I ask are: This book cover was designed to appeal to a new age audience. I find it’s based on the mood of the buyer rather than on specific criteria that non-fiction is. With fiction, the design is about attracting attention and it tends to be more liberal in style. With non-fiction especially, I will research other books in the genre and decide what needs to be done to make it unique and separate from the competition. Plus, I have to consider any design I do in comparison with other similar books. Today, buying books at a bookstore competes with buying books online so the cover must be as compelling on a computer screen as it is on the bookshelf. This will give me an idea of the type of readership and thus the style a cover will take to attract that potential buyer. Once I’ve talked with the author,I look at the content of the book to know it’s style and I’ll ask for sample chapters to read. An author that feels complete about all the aspects of their book, including the cover, will be highly motivated to put it out in the world and market it successfully. 15 years ago, a client told me, “if I don’t feel 100% about my cover, how can I sell it?”I’ve never forgotten that. Who they are is important in the look of their book. Rather, I need to know the author and their personality. Mark: When it comes to designing a cover, my first steps have nothing to do with visualizing or creating the concept. He made an original painting and incorporated it. Me: What would you say about how you go about designing a cover? What are the most important questions to ask yourself? Mark designed this cover for a new age audience. I asked Mark if I could interview him for Lisa Tener’s Writing Blog. When Sandra Zimmer recently recommended book cover designer Mark Gelotte, I checked out his websites and covers. I’ve seen some mixed results with covers. People often ask me what goes into a bestselling book cover and to recommend a cover designer. I was struck by that statement, which reinforced the importance of a book cover. ” This book was a directory–a bit dry in subject–the photo made it inviting. 
There were so many visually appealing books and this book had neither title or cover to entice me. I recently recommended a book to a student in my book writing class and she said later, “I never would have bought that book without your recommendation. Your book cover can make or break book sales.
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